The Challenge

How to increase SIM Card activation rates? This project was focused in mapping and implementing changes in three main areas which would give the user more awareness on how to activate their new SIM Cards. The main changes were deployed on the User’s Application Flow, Landing Pages and Email Marketing Campaign.

Project Duration

The main changes have been designed between July and September. This project has been deployed and adjustments in progress are being implemented along with data collection feedback.

The Problem

Thousands of user apply to receive a free cell phone service, but only 40% effectively activates their SIM Card. We ran a survey with 39 users and realized that 85% of user who did not activate was due to difficulties with the SIM Card and Phone issues. With this data we could understand that the non-activation could also be occurring due to lack of information.

The Goal

Decrease difficulties on SIM Card activation process, by increasing the user`s awareness on how to prepare their cell phone for the activation.

My Role

I was the design lead responsible for the UX/UI of the application flow, and visual design for the email campaign. The team was composed of a UX/Ui Design Lead, a UI Designers, a Marketing Manager, an IT Manager, and four developers.


Comparative analysis, Analytics Synthesis, User Journey, Prototype, UI, and visual design.


Users Flow

Email Campaign

This portfolio case is better viewed on desktop.