The FCC, an independent U.S. government agency, requires to provide clear, easy-to-understand, and accurate information about the cost and performance of high-speed internet services. The agency also suggests a templatized label inspired by the common nutrition labels that is easily found on any food in a supermarket.

As an enterprise, we proposed a toolkit of patterns that meet the FCC requirements while upholding experience standards across 9 different brands that integrates Verizon umbrella of organizations: Total by Verizon, Walmart Family Mobile, Straight Talk, Tracfone, Simple Mobile, Safelink Wireless, Net10 Wireless, Page Plus, GoSmart Mobile.



Present offerings



Empower customer


Avoid friction against
customer goal


  • Design a templatized frame for all brands.
  • Identify and interview on the key pages and flows where the label would be included and specify the label placements.

Label Placement Wireframing

Plan Grid
Includes all plans in one location. This helps evaluate all available plans for a customer.

Plan Detail
Plan page that includes information about a single service plan and all details relevant to that particular plan.

Plan Selection
Plan selection page during the shop device flow. This page is more transactional than marketing-oriented.

UI Mechanism Study

The selected option

Same page - Anchor Link

It maintains current structures on each brand. Adds an easy way to access the FCC BBF label for the customer while being on the same page.



1. FCC Broadband label title
2. Provider name & Plan
3. Pricing content
4. Pricing details
5. Additional charges & terms
6. Discount & Bundle content
7. Discount & Bundle content
8. Plan speed details for each network
9. 5G Ultra Wideband network details
10. 5G Nationwide network details
11. 4G LTE network details
12. Service Data details
13. Policy and Legal links
14. Customer service links
15. FCC links
16. Unique plan identifier

Final Results